June 2021


5 Customer Segments to Know


While the occasional lunch or exchange of a cold tailgate beverage might help build customer relationships, are you using these opportunities to determine how customers make their purchasing decisions?

Review the five customer groups to understand what makes customers unique and learn ways you can influence their purchasing decisions.

  1. Tech Leaders
  1. Visualizers
  1. Frugal Researchers
  1. Plant Health Loyalists
  1. Asset Optimizers

It’s just as important to know your farmers as it is to know about the fungicides you’re selling them. That’s why we’ve consolidated farmers across the U.S. into like groups to help you unearth opportunities, improve retention and acquisition, and make better use of your own time.

Lean on BASF and our knowledge of the customer and fungicide market to bring value and credibility to your relationship with the farmers you serve. We’d love to hear how you turn our advice into action.

Want to know even more about your customers? Check out our video tutorials for a deeper dive into the five customer types — their motivations, barriers and product interests.