July 2021


Communicating with Farmers is Always in Season


The growing season can be a difficult time to connect with farmers. It also can be one of the most rewarding times of year to talk with farmers. In-season communication provides a great opportunity to show value, especially when it comes to making fungicide recommendations. Protecting crops from disease and showing commitment to their crop’s plant health demonstrates your level of dedication.

Who should you be targeting, and how should you be having these in-season conversations?

Review your customer list, identify customers who fall within these categories, and take advantage of the opportunity to share your expertise on fungicide applications.