December 2021


Eliminate Hesitancy by Building Trust

Shaking hands

Reluctant clients are not unusual. Even the most skilled salesperson runs into objections and hesitance. It’s a normal part of the sales cycle. Fortunately, there are tried and true methods of overcoming objections and even turning them into opportunities where you can tap into your knowledge and experience to instill confidence and close the sale.

The bottom line, farmers turn to you for solutions. So, when they object, they’re really pushing you to push them. Knowing some strategies to overcome their hesitance will ultimately serve you both. If you find you need a little support, reach out to your BASF rep. We’d be happy to talk you through any sales situation you find yourself in.