August 2020


Is Your Customer Getting the Best Return Out of You?


Being a trusted adviser looks different today because farmers look to you for more than just products and price. They trust you. Your experience and knowledge are valuable. That’s why gently pushing back when they resist your advice is important. We call it Pushing Back with a Purpose. Here are a few reminders to boost your confidence and strengthen your stance:

Push back like a hero! Being available is the best solution. During tough times, clients may be apprehensive and anxious. They need assurance that their decisions will not cause more harm than good. The best way to provide this assurance is to be available for communication at all times.