August 2020


Next Year’s Success Starts Now


The season’s end may be growing closer, but there’s still plenty of opportunity for you to take action. In fact, now is the perfect time to follow up with farmers. Asking Key Questions now to find out what worked for them, and what didn’t. Talk specifics about how they timed their herbicide and fungicide applications. Take notes now, those notes will set you apart from your competition later when you make your plan for next season. Basically, get it all down when it’s fresh in their minds. And remember, at the same time, you’ll be planting the seeds of 2021 crop protection.

For your own records, consider building a book of examples, and then compile the stories, results and observations from all that valuable data you’ve collected. Look for patterns in successes that you can use next season when consulting with customers. Don’t be afraid to challenge your farmers current practices. One of your best tools in sales is the ability to share stories of success from farmer to farmer in your area. That way, you’re also instilling confidence that what you recommend is working right there in your region. There’s a lot of credibility in that.

Also remember to pat yourself on the back for a job well done. This season was unlike any other, to say the least, but your patience and persistence has paid off. BASF recognizes your hard work, and we’re even more committed than ever to being your trusted resource. We want to hear how this season has gone for you, your plans for next season and what questions you might have. We welcome you to reach out to us with your stories and comments.