Plant some seeds of your own with your customers

April 2020 Article 1 art

This year is filled with “new rules” and a “new normal,” but, one simple fact remains: it’s planting season and farmers will be spending their valuable time in their fields. So, take advantage of this opportunity to show your customers you’re thinking of them and their continued success at this time by being their trusted adviser.

Here are some seeds of your own this planting season:

For your current fungicide customer – Acknowledge that their time is more valuable than ever right now. Then get them thinking about the best ways to get the best return on their time investment – i.e., by applying a proven fungicide. Set them up for harvest success by recommending a BASF fungicide they should be applying this year.

For the prospect fungicide customer – Ask them about their experience with fungicides: what worked, what didn’t, what expectations they had and what they would like to happen differently the next time they use them. Point out new BASF technologies that make today’s fungicides straightforward, effective and an investment necessity for the 21st century. Share the success stories of other growers you work with and introduce a BASF fungicide they can purchase on the spot, like BASF Revysol, that delivers the real benefits of a wider application window and season-long protection.

These are just a few simple strategies for planting the “thinking seeds” in your customers’ minds. Remember, a great salesman doesn’t push the farmer to a decision, but is effective at asking the questions that plant the seed of an idea, supporting them to make fungicide their own decision. Still searching for the perfect words to start a conversation with your customers? Next time, we’ll share tips for continuing the fungicide conversation with ways to spot and stop disease.